Director Consultant

Director consultant and strategist in the areas of: Marketing/Advertising/Media/PR/Online Solutions/ Social Media/ IT-Development/Design/ Multimedia and Sales.

Company Brief: NMTIPS is an independent marketing consulting agency focused on providing solutions for small and medium sized businesses and start-up entrepreneurships. Federico Soto consulting- also trading as New Marketing Tips- offers assessment and strategic planning/execution in the areas of marketing, advertising, online, sales, PR, events, IT and customer service. Federico Soto is the Director Consultant and founder of the agency, outsourcing services and workforce from other dedicated professionals within Australia and internationally.

Site:  www.nmtips.com

Some clients of NMTips/ Federico Soto Consulting:  PCYC NSW, Oxygen Music Group, Strategic Event Management, Morpeth Business Association, Maitland Tourism/ Council, Maitlad Regional Art Gallery, Tisara Asutralia, Perceptric Pty Ltd, Boogif Pty Ltd, La Belle Epoque,  Giant Leap, Up Our Street Pty Ltd, Powerhouse Records, MyEstatePlanner.com/ Now Sorted/ YES Marketing, Cocktail King, others…

Responsible for:

• Providing full comprehensive assessment to corporations and SME (Small & Medium Enterprises) in the areas of Marketing/Advertising/Media/PR/Online Solutions/ Social Media/ IT-Development/Design/ Multimedia and Sales.
• Liaising directly with top managerial , executive and/or proprietorship levels
• Creating 360 degree strategies in multiple areas of the client’s business to achieve goals.
• Assuming -temporarily- managerial decision making privileges to  help execute the developed strategies for the businesses.
• Providing IT solutions and development
• Providing full development services for start up companies online or in the new technology fields in Australia.
• Acquiring new long-term accounts and managing them.
• Contract drafting
• Budgeting
• Managing outsourced team of professionals in the areas of Marketing/Advertising/Media/PR/Online Solutions/ Social Media/ IT-Development/Design/ Multimedia and Sales- within Australia and internationally.
• Creating new marketing opportunities for SME and growing businesses.

Achievements:

• Successfully co-developed and implemented 2 mayor mass media advertising campaigns for the Morpeth Business Association in collaboration with Maitland City Council and Maitland Tourism.
• Implemented a comprehensive customer service and marketing assessment for the Maitland PCYC Club helping them refocus their marketing spent more effectively and increase customer satisfaction, internal communication, customer service and client retention. The Maitland PCYC has become one of the biggest PCYC clubs –member wise- in NSW in the last year throughout  the consultancy and assessment.
• Developed the software platform  for Perceptric Pty Ltd’ s new market branching into IT-Biomedics helping it reach the stages of proactive capital raising to launch their new start-up.
•  Developed the basic software platform, user interface  and marketing strategy for Boogif Pty Ltd, in order to help the company evolve into an official launching stage with investors and valuable equity in the marketplace.
•  In charge of the re-launch of Hit Records as Oxygen Music Group, with a full strategy implementation including online, PR, branding, sponsorships, sales, management and HR.
•  Implementing NOW SORTED!: My Estate Planner’s online marketing and growth strategy as well as consulting in the development of new technology for the company to evolve into the online cloud and application market.

Reference: 

Graeme Cotton – Improvement Specialist at LKS Quaero Pty Ltd / Former PCYC NSW Youth Development Manager  -(+61) 049310175 

Eddie Lees – Director YES MARKETING Pty Ltd / Now Sorted Pty Ltd  (+61) 0419681279 – eddie@nowsorted.com 

Director & Management

Company Brief: FIRE Entertainment is an Artistic Product/Talent Development & Entertainment Solutions company. The focus of the company is to provide artists and projects alike with the necessary structure to develop and seek commercial value.

FIRE Entertainment’s areas of development are:

Development & Management: Talent Development, Brand Development, Talent & Brand Management, Project Development & Management.

Marketing: Entertainment Strategy, Marketing & Promotions, Online & Interactive Media Solutions & Promotions,

Events:  Event Development & Coordination, Touring & Bookings

Responsible for:

• Business development
• Marketing & Co. branding
• Talent scouting & development
• Project management
• Lobbying & Networking
• PR and organising events
• Coordination of internal team (5 employees)
• Liaising with music labels, agencies and companies on artists  and studio related matters.
• All administrative duties for the company (small business)
• Creating and coordinating marketing and advertising strategies for the company.
• Developing new products and projects to generate new sources of revenue.
• Developing and implementing online marketing strategies.

Some Projects & Clients:

X Factor, The Voice, The Voice Kids, AGT, FIRESPARK Artist Development Courses, IGNITE Workshops, JMC Speakshops & Professional Events, FILM Music Consulting : The Veiled / Stranger: The Darkness, Wildfire Live Music Lounge (in association with JamGallery and Spring Street Social), World Square/ Brookfield  live activations, Timeout: Hop up & Craft Beer Week, Jimmy Davis, Olivia Swinton, Day N Nite, Scott Newnham, Wollongong -Killalea Music Festival 2016…

Account Manager/ Advertising   Maitland Mercury/ Lower Hunter Star

Company Brief: The Maitland Mercury is Maitland’s first, only and most important paid publication and local newspaper in the area since 1843. The Lower Hunter Star is their free weekly publication for the local community. Both papers are part of the Rural Press and Fairfax Media Corp. It also offers online Maitland news services to the local community through their growing site  www.maitlandmercury.com.au  .

Responsible for:

• Managing important accounts in the Maitland/ Morpeth/Lorn/ Beresfield areas.
• Liaising with clients to maintain a good relationship between them, the paper  and the local community.
• Generate advertising sales
• Acquiring new long-term accounts
• Costumer service and consulting
• Processing weekly accounts into production and assuring costumer satisfaction.
• Creating new marketing opportunities for local business to benefit from the paper’s services and generate revenue for the company.
• Reaching and increasing weekly budgets
• Presenting sales reports
• Co-organizing events to promote the papers services
• Representing the Newspaper in social and communitarian events
• Online sales and promotions for the Mercury’s home site.
• Telemarketing sales for special publications

Achievements:

• Reached sales target within first months in the company.
• Successfully developed rapport with all clients and potential advertisers in assigned areas.
• Developed a special concept publication for the heritage town of Morpeth, generating extra $22,000 revenue for the company. The concept publication involved no ads and offered clients a strategic use of Fairfax media resources to relaunch the town’s marketing campaign. It involved 90% of businesses in the area and brought back long lost clientele.
• Successfully promoted the new online advertising for the Mercury’s website, reaching all   online sales targets.
• I was temporarily assigned for 4 weeks to the Special Publications department to handle 3 simultaneous projects with an estimated total target of  $44,000. Within that limited timeframe all targets were reached and surpassed.

Reference:

Sue Prescott – General Manager/Advertising Manager -(+61) 02 49310175  sue.prescott@ruralpress.com  Reason for leaving: First Work Visa 6 month restriction.

Director & Management

Company Brief: FIRE Entertainment is an Artistic Product/Talent Development & Entertainment Solutions company. The focus of the company is to provide artists and projects alike with the necessary structure to develop and seek commercial value.

FIRE Entertainment’s areas of development are:

Development & Management: Talent Development, Brand Development, Talent & Brand Management, Project Development & Management.

Marketing: Entertainment Strategy, Marketing & Promotions, Online & Interactive Media Solutions & Promotions,

Events:  Event Development & Coordination, Touring & Bookings

Responsible for:

• Business development
• Marketing & Co. branding
• Talent scouting & development
• Project management
• Lobbying & Networking
• PR and organising events
• Coordination of internal team (5 employees)
• Liaising with music labels, agencies and companies on artists  and studio related matters.
• All administrative duties for the company (small business)
• Creating and coordinating marketing and advertising strategies for the company.
• Developing new products and projects to generate new sources of revenue.
• Developing and implementing online marketing strategies.

Some Projects & Clients:

X Factor, The Voice, The Voice Kids, AGT, FIRESPARK Artist Development Courses, IGNITE Workshops, JMC Speakshops & Professional Events, FILM Music Consulting : The Veiled / Stranger: The Darkness, Wildfire Live Music Lounge (in association with JamGallery and Spring Street Social), World Square/ Brookfield  live activations, Timeout: Hop up & Craft Beer Week, Jimmy Davis, Olivia Swinton, Day N Nite, Scott Newnham, Wollongong -Killalea Music Festival 2016…

Director of the Marketing & Creative Department 

Company Brief: LASERSON is one of the main lighting systems importers and retailers for commercial, residential and urban development projects nationwide in Ecuador. It is also one of the top retailers in Latin America for  Automation/Domotic systems for intelligent houses and energy efficient solutions for constructions.

Responsible for:

• Developing and executing the marketing & advertising strategy for the company, including publicity, advertising, trade marketing, sales, and managing the M&A budget.
• Liaising with the Imports and Sales Departments to augment inventory sales and increase product rotation
• Leasing with dealers to create integrated promotions to push specific products’ sales.
• Elaboration of the media planning/buying strategies.
• In charge of the creation of the communicational concept, and designing the promotional material (ATL & BTL) for the company.
• In charge of developing web marketing strategies for better exposure of the brand online.
• Responsible for the first Integrated Organizational Evaluation and Assessment to improve performance, work climate and internal satisfaction.
• Assumed provisional human resources responsibilities demanded by the marketing strategies developed: such as hiring, interviews, internal evaluations and polls, focus groups and other activities.
• Create a plan to restructure the organization based on objectives.
• Organizing and supervising the execution of the Training and Coaching Program for the Sales Department and management areas.
• Responsible for initializing the still-on-going Internship Program for the Marketing Department, with 3 interns under my supervision.
• Coordinating the photographic compilation of the company’s 20 years of projects.

Achievements:

• Total reorganization of the Marketing Department objectives based on goals and results.
• Successfully developed the on-going Internship Program for the Marketing Department.
• Effectively designing and supervising the development of the company’s website.
• Co-working with the web programmers and web support department to later apply an ongoing strategy to increase brand rankings and exposure in the WWW through SEO and PPC marketing.
• Coordinating the compilation and photo shoots of the company’s 20 years of projects to create a photographic library.
• Fruitfully utilising the M&A resources to increase by 50% in brand’s presence in media, creating a budget from reduced unnecessary expenses in the company with the collaboration of the Finance Director.
• Effectively implementing the company’s first Sales Training Workshop for the Sales and Import Departments.
• Successfully organizing the company’s first internal assessment on communications, internal costumer satisfaction and work environment.
• Creating and proactively implementing a goal-oriented compensation plan for the Sales Department to increase motivation and augment sales.
• Commenced the development of procedure and function manuals to structure the organization and later develop a goal-oriented compensation plan for other departments not related to sales.
• Hiring an efficient Storage Room Manager based on the results and immediate needs that appeared on the evaluation, as part of the steps to improve the company’s efficiency.
• The re-distribution of stock within the store to create a sales floor and improve costumer usability.

Reference: 

Mr. Juan Cabezas – Director of Finance – (+593) 42887846  jcabezas@integral.com.ec

Studio General Manager, Business Director & Marketing Director 

Company Brief: Oxygen Music Group is an independent label that  discovers and develops Australian talent. The business offers music industry services of publishing, distribution, management, production, marketing, PR and touring.

Responsible for:

• Artist Management & Artist development program
• The total administration of the facilities.
• Revising budget, maintenance and improvements for the facilities.
• Production supervisor for all artist and label material
• PR and organising events
• Supervising studio usage, creating reports to improve service and increase clientele.
• Responsible for the marketing & advertising strategies for artist development.
• In unison with the PR team, Artist Managers and the Business elaborate the strategies for artistic promotions.
• Sponsorships
• Liaising with music labels, agencies and companies on artists  and studio related matters.
• Revising contracts and ensuring contract fulfilment
• Promoting events and the wide spectrum of the company’s services in the media ( Online and BTL).
• Creating and coordinating marketing and advertising strategies for the studio and label.
• Developing new products and projects to generate new sources of revenue.
• Supervising the effective usage of online strategies implementing mail marketing and web consumer research.

Achievements:

•  Development & Launch of 5 independent artists and their brand
• Development and Implementation of the brand’s new business model
•  Successful business expansion to the lever of acquisition
•  Relaunched the Oxygen Music Group branding
•  Launched the Oxygen Music workshops for Australian independent artist
•  Organisation of the business administration, budget, training and staff.
•  Revision of contracts, training and employment stability for staff.
•  Creating the PR Strategy for the Oxygen label
•  Studio revamp and upgrades (equipment and facilities).
•  Liaising with Australian and international Music Labels, managers, touring agents and artists.
•  Expanding clientele and industry network.

General Manager/ Marketing and P.R. Director 

Company Brief: DigerShows was a small but proactive agency focused on event organization for companies, adjusting to the client’s demands and providing solutions by outsourcing professional entertainers and performers for private or public shows. DigerShows also worked as an independent record label for upcoming new artists.

Responsible for:

• Administrative Manager for the agency and label with 5 people from different departments under my supervision. Overseeing budget and planning for each department.
• Responsible for the marketing and advertising strategies for the agency’s services in the media (ATL & BTL).
• Responsible -in cooperation with the Promotion Department- for the promotion and PR strategies for the label’s artists.
• In charged of leasing with big clients to ensure satisfaction and obtain new contracts.
• Supervision of the Sales Department development and in charge of the search of new portfolios and possible clients.
• Responsible for the search of new outsourced entertainers and shows.
• Marketing and Promotions Director for the label’s artists and events.
• Responsible for the supervision of contract fulfilment.
• In charge of the organization of major events, concerts, and sponsorships.

Achievements:

• Successfully launched the career of the label’s brand new artist Vox Lumini, obtaining high radio play in the main national pop-rock stations, high media exposure, contracts and awards for the band.
• Obtained several contracts with new clients such as 3M and Hilton Hotel’s Casinos.

Reference: 

Ms. Maureen Garcerant –  (+593) 9 4842368    mau_garcerant@hotmail.com